Support for grantee's core operating expenses and its initiatives to: 1) expand its ability to offer the community both experiences and events, with the intention to broaden reach and increase the diversity of participants; 2) engage community partnerships/memberships with local business and nonprofit organizations; 3) provide a higher level of support and structure for downtown businesses through social media workshops, small group meetings, and 1-on-1 business support as needed; and 4) explore more opportunities to partner with local corporations in executing their recruitment and retention programs.