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Gen Z Money Worries
Teenage girl at home using smartphone and credit card for online shopping

Walton Family Foundation and Gallup Gen Z Panel

The Gen Z Panel is one of the largest and most comprehensive national research surveys tracking the attitudes of Gen Z over time. The Walton Family Foundation is proud to launch this resource in partnership with Gallup.
A financial quandary

Gen Z wants financial security. We need to help them get there.

Despite the notion that Gen Z doesn’t want to work, "making enough money to live comfortably" is a priority for their future. At the same time, students don’t know how to choose the best path to do this.

It is on us to prepare students for stable futures. We must expose them to in-demand careers and affordable options after high school.

New Main Chapter 4

“If there's one thing that really typifies Gen Z is that they want to be their best selves, but they don't want to be it in a vacuum. They want to be contributors to the world being a better place.”
Suzy Welch, professor, NYU Stern; senior advisor, Brunswick Group