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Millennials, Generation Z, and Northwest Arkansas

June 23, 2021
Understanding what the region's future leaders envision for the community where they live

During the Summer of 2020 and Spring of 2021, in the midst of a global pandemic and protests around racial justice, the foundation embarked on a study of what young Americans thought about their own futures: their prospects for success, what they want out of life, and what they fear will stand in their way.

As part of the foundation's work in our Home Region, Northwest Arkansas, we also sought to understand how Generation Z and Millennials talk about where they want to live and why - in their own words. During May 2021, we commissioned three focus group discussions with teenagers aged 13 through 18 living in Northwest Arkansas to cover these topics.

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